The world of online retail has revolutionized how we shop, and the clothes and shoes sector is no exception. This burgeoning market offers unparalleled convenience, choice, and often, competitive pricing. But navigating this digital landscape requires understanding consumer preferences, technological advancements, and the logistical complexities involved in delivering apparel and footwear directly to consumers. This exploration delves into the intricacies of online clothes and shoes shopping, examining market trends, consumer behavior, and the future of this dynamic industry.
From the influence of social media marketing to the impact of augmented reality on the shopping experience, we’ll analyze the key factors driving growth and shaping the future of online apparel retail. We will also consider the challenges, such as effective logistics and sustainable practices, that online retailers must overcome to maintain competitiveness and customer satisfaction. This comprehensive overview aims to provide a clear picture of this rapidly evolving sector.
Market Overview
The online clothes and shoes market has experienced explosive growth in recent years, driven by the increasing adoption of e-commerce and the changing consumer preferences towards convenience and wider selection. This market segment represents a significant portion of the overall online retail landscape, and its continued expansion is anticipated for the foreseeable future. The ease of browsing, comparing prices, and accessing a vast array of styles and brands from the comfort of one’s home has revolutionized the way consumers shop for apparel and footwear.The global online apparel and footwear market size is substantial and continues to grow at a rapid pace.
While precise figures fluctuate based on the source and year, reports consistently indicate a double-digit percentage annual growth rate. This growth is fueled not only by established e-commerce giants but also by the proliferation of smaller, niche online retailers catering to specific styles, sizes, or demographics. Consumer behavior reflects this shift; studies show a significant increase in online purchases of clothing and shoes, particularly among younger demographics who are digitally native and comfortable with online transactions.
Factors such as improved website design, secure payment gateways, and efficient delivery systems have significantly boosted consumer confidence in online shopping for these items.
Market Size and Growth Rate
The global online apparel and footwear market is valued in the hundreds of billions of dollars, with projections indicating continued substantial growth. For instance, a report by [Insert reputable market research firm name and report title/link if available] estimated the market to be worth [Insert estimated market value] in [Insert year], projecting a [Insert projected growth percentage]% growth to reach [Insert projected market value] by [Insert year].
This growth is driven by factors such as increasing internet penetration, smartphone usage, and the rising disposable incomes in developing economies. The convenience offered by online shopping, coupled with the wider selection and often lower prices compared to brick-and-mortar stores, are key drivers of this expansion.
Consumer Behavior in Online Apparel and Footwear Purchases
Consumer behavior in the online apparel and footwear market is characterized by several key trends. A significant portion of online shoppers utilize mobile devices for browsing and purchasing, highlighting the importance of mobile-optimized websites and apps. Reviews and ratings play a crucial role in purchase decisions, with consumers actively seeking feedback from other users before making a commitment.
The rise of social media marketing and influencer collaborations has also significantly impacted consumer behavior, with many individuals being influenced by online recommendations and advertisements. Furthermore, the increasing importance of personalized recommendations and targeted advertising has led to a more tailored shopping experience, enhancing customer engagement and satisfaction. Return rates remain a consideration, though improved sizing charts, detailed product descriptions, and virtual try-on technologies are attempting to mitigate this issue.
Market Share of Major Online Retailers
The online clothes and shoes market is dominated by several major players, but the competitive landscape is dynamic. The following table provides an estimated comparison of market share (note: precise figures vary depending on the source and methodology):
| Retailer |
Estimated Market Share (%) |
Strengths |
Weaknesses |
| Amazon |
[Insert estimated percentage] |
Vast product selection, established logistics network, strong brand recognition |
Potential for counterfeit products, less focus on fashion trends compared to specialized retailers |
| [Retailer 2, e.g., ASOS] |
[Insert estimated percentage] |
Focus on specific demographics, strong online presence, trendy offerings |
Limited physical presence, potential for longer shipping times |
| [Retailer 3, e.g., Zalando] |
[Insert estimated percentage] |
Wide selection of brands, strong customer service, regional expertise |
Higher prices compared to some competitors |
| [Retailer 4, e.g., Nordstrom] |
[Insert estimated percentage] |
Strong brand reputation, high-quality products, curated selection |
Limited product selection compared to some larger online retailers |
Consumer Preferences and Buying Behavior
Understanding consumer preferences and buying behavior is crucial for success in the online clothing and shoe market. Consumers are driven by a complex interplay of factors when making purchasing decisions in this highly competitive landscape. These factors range from price and product quality to brand reputation and the overall shopping experience.Consumers’ choices are significantly influenced by several key factors.
Price sensitivity remains a major driver, especially among younger demographics and budget-conscious shoppers. However, price alone is rarely the sole determinant; quality, style, and brand reputation play equally important, if not more significant, roles. The ease and convenience of the online shopping experience, including website navigation, secure payment options, and efficient delivery, are also paramount. Furthermore, the availability of detailed product information, including size charts, multiple images, and customer reviews, significantly impacts purchasing decisions.
Social media influence and online reviews have become increasingly important, with consumers often relying on peer recommendations before making a purchase. Finally, the availability of various sizes and styles catering to diverse body types and preferences also influences buying behavior.
Popular Online Platforms for Clothing and Shoe Purchases
Several major online platforms dominate the clothing and shoe market. Amazon, with its vast selection and established customer base, consistently ranks among the top choices. Other significant players include dedicated fashion retailers such as ASOS, Zalando (primarily in Europe), and Nordstrom, each catering to specific market segments and offering unique brand portfolios and shopping experiences. Specialty retailers focusing on shoes, like Zappos, also maintain a strong market presence, benefiting from their specialized expertise and curated selection.
The rise of social commerce, with platforms like Instagram and Pinterest facilitating direct purchases, further diversifies the online shopping landscape. These platforms often leverage influencer marketing and visually engaging content to drive sales.
Comparison of Shopping Experiences Across Online Retailers
The shopping experiences across different online retailers vary considerably. Amazon prioritizes convenience and vast selection, often at the expense of a highly curated or personalized experience. In contrast, ASOS focuses on a younger demographic with trendy styles and a strong emphasis on visual merchandising and social media integration. Nordstrom offers a more premium shopping experience with a focus on high-end brands and excellent customer service.
Zappos, known for its exceptional customer service and generous return policy, caters to consumers prioritizing a hassle-free shopping experience. These differences highlight the diverse needs and preferences of online shoppers, leading to a fragmented but vibrant market.
The following points highlight the top five features consumers look for in online clothing and shoe stores:
- Easy Navigation and User-Friendly Interface: A clean, intuitive website design is crucial for a positive shopping experience. Clear product categorization, efficient search functionality, and easy checkout processes are highly valued.
- Detailed Product Information: High-quality images, detailed descriptions, accurate sizing charts, and customer reviews are essential for informed purchasing decisions. The ability to view products from multiple angles is also highly appreciated.
- Secure Payment Options: Consumers prioritize secure payment gateways and a variety of payment methods, including credit cards, debit cards, and digital wallets (e.g., PayPal, Apple Pay).
- Reliable and Fast Shipping: Quick and reliable shipping, with transparent tracking information and various delivery options, is a key factor influencing purchase decisions. Free shipping offers are particularly attractive.
- Easy Returns and Exchanges: A hassle-free return and exchange policy builds customer trust and encourages purchases. Clear instructions, prepaid return labels, and prompt processing of returns are essential.
The Role of Technology in Online Apparel Retail
Technology has fundamentally reshaped the online apparel retail landscape, offering consumers unprecedented convenience and choice while simultaneously presenting retailers with new opportunities and challenges. The integration of various technological advancements has led to a more personalized, engaging, and efficient shopping experience, impacting every stage of the customer journey, from product discovery to post-purchase support.
Mobile Commerce (M-Commerce) Impact on the Online Apparel Market
Mobile commerce has become a dominant force in online apparel retail. The widespread adoption of smartphones and tablets, coupled with the increasing accessibility of high-speed internet, has empowered consumers to browse, compare, and purchase clothing and shoes anytime, anywhere. This shift towards m-commerce has resulted in a significant increase in sales for online retailers who have optimized their websites and apps for mobile devices.
For example, many major retailers report a substantial percentage of their online sales originating from mobile platforms, demonstrating the undeniable influence of m-commerce on the industry’s growth trajectory. The convenience and immediacy of mobile shopping have attracted a younger demographic, accustomed to seamless digital experiences.
Augmented Reality (AR) and Virtual Reality (VR) in Online Apparel Shopping
AR and VR technologies are transforming the online apparel shopping experience by allowing consumers to virtually “try on” clothes and shoes before making a purchase. AR applications, often integrated into mobile apps, use the device’s camera to overlay digital images onto the real world, enabling users to see how an item of clothing would look on them without physically trying it on.
VR, on the other hand, offers a more immersive experience, placing the user in a virtual environment where they can interact with 3D models of clothing and accessories. While still in its relatively early stages of adoption, the potential of AR/VR to reduce returns and enhance customer satisfaction is significant. Companies like Warby Parker have successfully leveraged AR to allow customers to virtually try on eyeglasses, significantly improving the online shopping experience.
Personalized Recommendations and Targeted Advertising
Data analytics and machine learning play a crucial role in personalizing the online apparel shopping experience. By analyzing customer browsing history, purchase behavior, and preferences, retailers can generate highly targeted product recommendations. These recommendations, often displayed prominently on websites and apps, significantly influence purchase decisions by presenting relevant items to individual consumers. Similarly, targeted advertising, leveraging data-driven insights, allows retailers to reach specific customer segments with tailored messaging and promotional offers.
This personalized approach increases the effectiveness of marketing campaigns and improves conversion rates. For example, Amazon’s recommendation engine is a prime example of how personalized recommendations drive sales. The algorithm analyzes user data to suggest products that align with their interests, significantly increasing the likelihood of a purchase.
Technological Solutions in Online Apparel Retail: Advantages and Disadvantages
| Technological Solution |
Advantages |
Disadvantages |
Examples |
| Mobile Commerce (M-Commerce) |
Increased accessibility, convenience, anytime/anywhere shopping, higher engagement |
Requires optimized mobile website/app, potential for technical issues, security concerns |
Amazon, ASOS, Zara |
| Augmented Reality (AR) |
Enhanced visualization, reduced returns, improved customer satisfaction, increased engagement |
Requires specific software and hardware, development costs, potential for technical glitches |
Warby Parker, Sephora |
| Virtual Reality (VR) |
Highly immersive experience, detailed product visualization, potential for innovative marketing campaigns |
High development costs, requires specialized equipment, limited accessibility |
Nike, Adidas (exploring VR experiences) |
| Personalized Recommendations & Targeted Advertising |
Increased conversion rates, improved customer satisfaction, efficient marketing spend |
Privacy concerns, potential for manipulation, requires sophisticated data analytics |
Amazon, Netflix, Spotify |
Logistics and Delivery in Online Apparel Shopping
The efficient and reliable delivery of clothing and shoes is paramount to the success of any online apparel retailer. Meeting customer expectations regarding speed, cost, and convenience directly impacts customer satisfaction and brand loyalty. Logistics present unique challenges in this sector due to the nature of the products themselves – their variability in size, fragility, and the need for careful handling.
However, advancements in technology and innovative logistical strategies are creating significant opportunities for improvement and competitive advantage.The complexities of apparel logistics stem from several factors. Inventory management requires sophisticated systems to track numerous SKUs (stock keeping units) with varying sizes and colors. Packaging must be designed to protect delicate items during transit, minimizing damage and returns. Furthermore, last-mile delivery, the final leg of the journey to the customer’s doorstep, often presents the most significant hurdle, especially in densely populated urban areas or remote locations.
Conversely, opportunities exist in optimizing warehouse operations through automation, leveraging data analytics for better forecasting, and partnering with efficient delivery providers to streamline the entire process.
Delivery Options Available to Online Shoppers
Online apparel retailers typically offer a range of delivery options to cater to diverse customer needs and preferences. These options balance speed and cost, allowing customers to choose the service that best suits their urgency and budget. Standard shipping generally represents the most economical choice, often involving ground transportation and longer delivery times. Express shipping, conversely, prioritizes speed, utilizing faster methods like air freight, and resulting in higher costs.
In-store pickup offers a convenient alternative, allowing customers to bypass shipping altogether and collect their orders at a physical store location. This option can be particularly attractive for customers who value immediate possession and wish to avoid potential shipping delays or fees. The choice between these options often influences customer purchasing decisions, highlighting the importance of offering a flexible and transparent delivery system.
Impact of Effective Return Policies on Customer Satisfaction
A robust and customer-friendly return policy is crucial for building trust and encouraging online purchases. The ease and convenience of returning unwanted or unsuitable items significantly impacts customer satisfaction and reduces the risk associated with online shopping, particularly for apparel, where sizing and fit can be uncertain. A clear, easily accessible return policy that Artikels the process, timeframe, and associated costs (if any) instills confidence in customers.
Offering free returns or providing prepaid return labels further enhances the customer experience. Conversely, cumbersome or expensive return processes can lead to negative reviews, brand damage, and lost sales. Data suggests that retailers with generous return policies often see higher conversion rates and repeat business, demonstrating the long-term value of prioritizing customer convenience in this area.
Online Apparel Order Fulfillment Process
The process of fulfilling an online apparel order involves a series of interconnected steps, from order placement to final delivery. A visual representation, such as a flowchart, can clearly illustrate this process.
(Imagine a flowchart here. The flowchart would begin with “Customer Places Order,” then proceed to “Order Received and Processed,” followed by “Inventory Check and Allocation,” then “Order Picking and Packing,” “Shipping Label Generation,” “Handoff to Carrier,” “Shipment in Transit,” “Delivery to Customer,” and finally “Order Completion.”) Each stage would have associated details; for example, “Inventory Check and Allocation” might involve checking stock levels across multiple warehouses and assigning the order to the closest fulfillment center. The “Shipping Label Generation” stage would involve printing shipping labels with tracking information. The “Handoff to Carrier” stage would involve the transfer of packages to a delivery service. The flowchart would clearly depict the flow of the order and highlight key decision points and potential bottlenecks.
Marketing and Branding Strategies for Online Apparel Retailers
Effective marketing and branding are crucial for success in the competitive online apparel market. A strong brand identity, coupled with targeted marketing campaigns, can significantly influence consumer purchasing decisions and foster long-term loyalty. This section will explore successful marketing strategies, the impact of social media, and the importance of building brand trust in the online apparel retail landscape.
Successful Marketing Campaigns for Online Apparel Retailers
Several online apparel retailers have employed innovative and successful marketing campaigns. For example, ASOS frequently utilizes user-generated content, showcasing customers wearing their products. This tactic builds authenticity and relatability, encouraging engagement and purchases. Another successful strategy is personalized marketing. Companies like Stitch Fix leverage data to curate personalized style recommendations, increasing customer satisfaction and sales.
These strategies demonstrate the power of combining creative campaigns with data-driven approaches.
Social Media’s Influence on Purchasing Decisions
Social media platforms have become powerful tools for influencing consumer purchasing decisions in the apparel sector. Instagram, in particular, is a highly visual platform that allows brands to showcase their products in a visually appealing manner. Influencer marketing, where brands collaborate with social media personalities, is also highly effective. Consumers are more likely to trust recommendations from influencers they follow and admire, making influencer marketing a significant driver of sales.
Furthermore, social media facilitates direct interaction between brands and consumers, allowing for real-time feedback and personalized engagement, which builds brand loyalty.
Building Brand Trust and Loyalty in the Online Apparel Market
Building trust and loyalty is paramount in the online apparel market, where consumers cannot physically examine products before purchase. Transparency is key; providing detailed product descriptions, high-quality images, and customer reviews builds confidence. Offering easy return policies and excellent customer service further strengthens trust. Consistent brand messaging across all platforms helps establish a strong brand identity, making the brand easily recognizable and trustworthy.
Loyalty programs, exclusive offers, and personalized communication further reinforce customer relationships and encourage repeat purchases.
Mock-up of a Social Media Marketing Campaign for a Fictional Online Clothing Store
Let’s consider a fictional online clothing store called “EcoThreads,” specializing in sustainable and ethically sourced apparel. Their social media campaign, primarily focused on Instagram, would use a consistent aesthetic: warm, earthy tones, and images featuring diverse models in natural settings. The campaign would consist of several elements:* High-quality product photography: Images showcasing EcoThreads’ clothing in lifestyle settings, emphasizing the natural materials and ethical production.
Imagine images of models wearing flowing dresses in a sun-drenched field or stylish casual wear in a vibrant urban park. The focus would be on showcasing the clothing’s quality and fit while emphasizing the brand’s values.* Behind-the-scenes content: Short videos or photos revealing the ethical sourcing and production processes. This builds transparency and trust, showcasing the brand’s commitment to sustainability.
Examples include videos showing the artisans who create the clothing or shots of the eco-friendly materials.* Influencer collaborations: Partnering with environmentally conscious influencers who align with the brand’s values. These influencers would feature EcoThreads’ clothing in their posts and stories, reaching a wider audience.* Interactive content: Using polls and quizzes to engage followers and learn more about their preferences.
This would include questions about style preferences and sustainable fashion choices.* User-generated content: Encouraging customers to share photos of themselves wearing EcoThreads’ clothing using a branded hashtag. This fosters a sense of community and provides authentic social proof.
Clothes and Shoes
The online apparel market is a dynamic landscape, constantly evolving with shifting trends and consumer preferences. Understanding these nuances is crucial for both retailers and consumers navigating this digital marketplace. This section delves into the specifics of clothing and footwear, examining current trends, popular styles across demographics, pricing strategies, and a categorization of items based on style, material, and price.
Current Fashion Trends in Clothing and Footwear
Current fashion trends exhibit a blend of classic styles reimagined with modern twists and the emergence of entirely new aesthetics. In clothing, we see a continued emphasis on comfortable, versatile pieces. Oversized silhouettes, relaxed fits, and comfortable fabrics like linen and cotton remain popular. Sustainable and ethically sourced clothing is also gaining significant traction, with consumers increasingly prioritizing brands committed to responsible practices.
In footwear, the trend leans towards both comfort and style. Sneakers continue their reign as a staple, but we also see a resurgence of classic styles like loafers and boots, often with updated designs and materials. Platform shoes and chunky sneakers remain popular choices, reflecting a continued interest in bold footwear options. The influence of athleisure continues, blurring the lines between sportswear and everyday wear.
Popular Clothing Styles and Shoe Types Among Different Demographics
Popular styles vary significantly across demographics. Younger generations (Gen Z and Millennials) often embrace bolder trends, experimenting with vibrant colors, unique patterns, and streetwear influences. They are more likely to adopt fast fashion trends and prioritize affordability and online shopping convenience. Older generations (Gen X and Baby Boomers) tend to favor classic styles, prioritizing quality, durability, and comfort.
They may be more inclined to shop in physical stores but are increasingly adopting online platforms for convenience and wider selection. For example, younger demographics show a strong preference for leggings, joggers, and oversized sweatshirts, while older demographics might prefer tailored trousers, classic blouses, and comfortable walking shoes. Similarly, sneaker styles favored by younger generations might be more brightly colored and feature bold designs, while older generations may prefer more understated and classic sneaker styles.
Pricing Strategies of Online Apparel Retailers
Online apparel retailers employ a variety of pricing strategies to attract and retain customers. Fast fashion brands often utilize a low-cost, high-volume approach, offering trendy items at affordable prices. This strategy relies on quick turnover and frequent new product releases. Luxury brands, on the other hand, maintain premium pricing, emphasizing high-quality materials, craftsmanship, and exclusivity. Many retailers also utilize promotional pricing, offering discounts, sales, and loyalty programs to incentivize purchases.
Some employ dynamic pricing, adjusting prices based on demand, seasonality, and competitor pricing. For example, Zara is known for its fast fashion, low-cost approach, while brands like Gucci maintain a high-end, luxury pricing strategy. Amazon employs a competitive pricing strategy, often undercutting other retailers.
Categorization of Clothing and Footwear Items
| Style |
Material |
Price Range |
| Jeans |
Cotton, Denim |
$30 – $200 |
| T-shirts |
Cotton, Polyester |
$10 – $50 |
| Sneakers |
Leather, Canvas, Synthetic |
$50 – $200 |
| Boots |
Leather, Suede |
$100 – $500 |
| Dresses |
Cotton, Silk, Polyester |
$30 – $300 |
| Suits |
Wool, Polyester |
$150 – $1000 |
| Sandals |
Leather, Synthetic |
$20 – $100 |
| Sweaters |
Wool, Cashmere, Cotton |
$30 – $200 |
Challenges and Future Outlook
The online clothes and shoes retail sector, while experiencing significant growth, faces numerous challenges that will shape its future trajectory. Understanding these hurdles and anticipating future trends is crucial for businesses to remain competitive and thrive. This section will examine the major challenges, the increasing importance of sustainability, and the promising opportunities on the horizon.
Major Challenges Faced by Online Apparel Retailers
Online apparel retail faces significant challenges related to logistics, customer experience, and market dynamics. High return rates, driven by difficulties in accurately assessing fit and sizing online, represent a considerable cost burden for retailers. The intense competition, particularly from established brands and emerging direct-to-consumer players, necessitates continuous innovation and investment in marketing and technology. Furthermore, maintaining a consistent brand image and customer experience across diverse online platforms presents a considerable operational challenge.
Building and maintaining customer trust, particularly concerning data privacy and security, is also paramount. Finally, the complexities of managing international shipping and navigating varying customs regulations add another layer of difficulty for businesses aiming for global reach.
The Impact of Sustainability and Ethical Sourcing
Growing consumer awareness of environmental and social issues is driving a significant shift towards sustainable and ethically sourced apparel. Consumers are increasingly demanding transparency in the supply chain, seeking information on the environmental impact of production and the working conditions of garment workers. This growing demand presents both a challenge and an opportunity for online retailers. Implementing sustainable practices, such as using eco-friendly materials, reducing waste, and ensuring fair labor practices, can enhance brand reputation and attract environmentally conscious consumers.
However, these initiatives often require significant upfront investment and can increase production costs. Companies like Patagonia, known for its commitment to sustainability, demonstrate that a focus on ethical practices can be a significant competitive advantage. Their success highlights the growing market for eco-conscious apparel.
Future Trends and Opportunities in Online Apparel Retail
Several key trends will shape the future of online apparel retail. The rise of personalized shopping experiences, leveraging data analytics to offer customized product recommendations and styling advice, is expected to become increasingly prevalent. The integration of augmented reality (AR) and virtual reality (VR) technologies will allow consumers to virtually try on clothes and shoes before purchasing, significantly reducing return rates and improving the overall shopping experience.
The growth of social commerce, integrating shopping directly into social media platforms, will further enhance discoverability and drive sales. Moreover, the continued advancement of e-commerce logistics, including faster and more efficient delivery options, will be critical for maintaining customer satisfaction. The increasing adoption of omnichannel strategies, seamlessly integrating online and offline retail experiences, will also be key for success.
Predictions for the Future of Online Clothes and Shoes Shopping (Next 5 Years)
Within the next five years, we predict a significant increase in the adoption of personalized shopping experiences powered by AI. Retailers will leverage data to offer hyper-personalized recommendations, leading to higher conversion rates and improved customer loyalty. AR and VR technologies will become more commonplace, transforming the online try-on experience and reducing return rates. We anticipate a surge in the popularity of sustainable and ethically sourced apparel, driving demand for transparency and traceability in the supply chain.
The integration of social commerce will become more sophisticated, with platforms offering seamless checkout experiences and enhanced social shopping features. Finally, advancements in logistics, such as drone delivery and automated warehousing, will lead to faster and more efficient delivery options, further enhancing customer satisfaction. The success of companies like ASOS, which have already implemented many of these technologies, suggests a strong trend towards these predictions.
Concluding Remarks
The online clothes and shoes market presents a vibrant and dynamic landscape, characterized by constant innovation and evolving consumer preferences. While challenges exist, particularly in logistics and sustainability, the opportunities for growth are immense. By understanding consumer behavior, leveraging technology effectively, and adopting robust marketing strategies, online retailers can thrive in this competitive environment. The future of online apparel shopping points towards greater personalization, enhanced technological integration, and a stronger emphasis on ethical and sustainable practices.
User Queries
How can I ensure the correct sizing when buying clothes online?
Check the retailer’s size chart carefully and compare it to your own measurements. Read customer reviews, which often mention sizing accuracy. Consider ordering multiple sizes if unsure and returning the ones that don’t fit.
What are the best ways to spot fake or counterfeit items?
Buy from reputable retailers and check seller reviews. Look for inconsistencies in branding, logos, and stitching. Compare prices with other sellers; unusually low prices can indicate counterfeits.
What should I do if my order arrives damaged or incorrect?
Contact the retailer immediately. Provide photographic evidence of the damage or discrepancy. Follow the retailer’s return and exchange policy for a resolution.
What payment methods are typically accepted for online clothes and shoes purchases?
Most online retailers accept major credit and debit cards, PayPal, and sometimes other digital wallets like Apple Pay or Google Pay. Check the retailer’s website for specific payment options.